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In this crisis of Covid-19, there is low demand for non-essential goods and services. \u00a0The solar alternative solutions as a renewable energy may be classified as non-essential commodities.\u00a0 So can be placed very low in the consumer demand portfolio.<\/p>\n
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However, with enhanced energy demand (to be doubled by 2050), the renewable energy sector needs to play an important role. There is a direct correlation between energy consumption and economic development.<\/p>\n
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Despite increasing dependency on commercial fuels, a sizeable quantum of energy requirements (40% of total energy reequirement), especially in the rural household sector, is met by non-commercial energy sources, which include fuelwood, crop residue, and animal waste, including human and draught animal power. However, other forms of commercial energy of a much higher quality and efficiency are steadily replacing the traditional energy resources being consumed in the rural sector.
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Resource augmentation and growth in energy supply has not kept pace with increasing demand and, therefore, India continues to face serious energy shortages. This has led to increased reliance on imports to meet the energy demand. Therefore, India has to maintain its pace of producing renewable energy at par.<\/p>\n
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It is to be noted that 40% of global supply chain of \u00a0component equipment (viz. photo-voltaic cells) \u00a0is controlled by China. \u00a0The companies are situated in the areas like the worst COVID-19 affected areas of China, like the Wuhan city. \u00a0\u00a0Therefore,\u00a0 it is also a prerequisite to invest in technology enhancement to replace those components with indigenous alternatives\u00a0 to\u00a0 ensue a rural solar voyage.<\/p>\n
https:\/\/energy.economictimes.indiatimes.com\/news\/renewable\/covid-19-wake-up-call-for-solar-industry-need-to-set-up-more-mfg-facilities-in-india\/75328552<\/a><\/p>\n \u00a0<\/p>\n As par the opinions expressed under the COVID-19 scenario, even non-essential services\/goods brands must engage with customers by formulating communication avenues.\u00a0 Post-lock down period will definitely see the consumers purchasing behavior shifting to non-essential but life-quality enhancing products.<\/p>\n marketing-d-john-carlson\/?trackingId=0CnbSgINMMUUdC5mPJ6ghQ%3D%3D<\/a><\/p>\n \u00a0<\/p>\nIndia is making great strides towards affordable, secure and cleaner energy. While commercial and industrial buildings are increasingly adopting solar panels, households account for only 9% of the total rooftop solar capacity, according to Bridge to India, a renewable energy consultancy firm.<\/h4>\n
https:\/\/qz.com\/india\/1489428\/indian-households-just-arent-interested-in-rooftop-solar-panels\/<\/a><\/h4>\n
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If energy demand is growing in India(75% on YOY basis), then it is coming from the commercial usage.\u00a0 Few reasons it is not popular at household level is high upfront cost, lack of financing options from banks, and most importantly, lack of standard products and customer awareness.<\/h4>\n
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Let us see at the following table<\/h4>\n
\nSolar products<\/h4>\n<\/td>\n\u00a0 Price Range in Rs.<\/h4>\n<\/td>\n<\/tr>\n\n | Home lighting<\/h4>\n<\/td>\n\u00a0 About 20,000<\/h4>\n<\/td>\n<\/tr>\n\n | Cooling<\/h4>\n<\/td>\n\u00a099,000 \u2013 1,50,000<\/h4>\n<\/td>\n<\/tr>\n\n | Batteries<\/h4>\n<\/td>\n\u00a07000 \u2013 15,000<\/h4>\n<\/td>\n<\/tr>\n\n | Inverters<\/h4>\n<\/td>\n\u00a05000 \u2013 9000<\/h4>\n<\/td>\n<\/tr>\n\n | Equipment used for livelihoods<\/h4>\n<\/td>\n10,000 \u2013 1,00,000<\/h4>\n<\/td>\n<\/tr>\n\n | Irrigation<\/h4>\n<\/td>\n1,75,000 –\u00a0 5,00,000<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nAs we can see, most of the appliances and equipment are in the easy affordable range of a household. \u00a0The Micro-finance institutions (MFI) can extend loans for most of the items.<\/h4>\nWhat prevents the customer from adopting the solution?<\/h4>\nCan we do a market research of the MFI customer base\u00a0 with the following questionnaire?<\/h4>\n |